H A Y L E Y G A B R I E L
BIO
HAYLEY GABRIELLE
I'm a Melbourne-based creator of stories and designs with over eight years experience in creative roles including art department positions (film and television), sports media management, content creation, logo design, e-commerce development, book cover design, copywriting, and running creative writing workshops in Victorian schools.
I've had work published in a number of anthologies, won the Alan Marshall Award, claimed a place as an AMP Tomorrow Maker, and independently published five novels. This involved producing cover mock-ups, promotional material and website content whilst building an author brand.
With a Bachelor in Film and Television and a Diploma in Graphic Design, my experience offers a broad, well-informed skillset that draws on several creative fields to produce original and poignant designs.
COVER DESIGN / VECTOR ART
Adobe Illustrator
LOGO DESIGN
Adobe Illustrator
BRAND DESIGNS
Adobe Illustrator
COVER ART / ILLUSTRATION
Procreate
PROJECT: FLAMING FICTION
BRAND
Flaming Fiction aims to resonate with book lovers, avid readers and excitable fandoms, providing a senses-enhanced experience related to the worlds and characters they love.
LOGO
The Flaming Fiction logo was designed after careful examination of similar brands - bookish candles, subscription boxes, and merchandise. I examined the common elements, finding that organic lines and whimsical curves were circulating more than the clean, geometric style of mainstream candle brands.
I aimed to create a logo that would include the brand name but be easily recognisable at a glance, or as an Instagram profile image.
LABELS
Unlike the monochromatic, minimalist style of most recognisable candle brands, bookish candles at the time Flaming Fiction launched often utilised a more colourful palette with busy designs reflective of the worlds they represented. I was primarily aiming to evoke a suitable mood while the candle was closed or open - a label for the lid and side - offering an immediate feeling of connection to the relevant worlds, characters, or writers.
The images below are categorised by collection title. They were used across product listings, advertisements,
and social media platforms.
THE SPELLBOUND COLLECTION
Inspired by the Wizarding World, the designs were created to match the aesthetic of the world and its specific settings and spaces. Each label carefully compliments its theme, some more closely than others.